ADVERTISING, COMMUNICATION AND DESIGN AWARDS SHOWS ARE BECOMING INCREASINGLY OUT OF REACH TO ALL BUT THOSE WITH THE MOST MONEY AND THE GREATEST RESOURCES.

AS A RESULT THEY ARE DOMINATED BY THOSE WHOSE SOLE AIM IS TO IMPROVE THEIR RANKING IN THE GUNN REPORT AND THUS THE SIZE OF THEIR BONUSES: YES, WE’RE TALKING ABOUT THE BIG NETWORKS. EVEN WORSE THAN THEIR DOMINATION THOUGH,ARE THE SCAM CAMPAIGNS GENERATED PURELY WITH THE AIM OF WINNING AWARDS.

LEAGUE TABLE POINTS ARE GREAT BUT ONLY IF YOU WIN THEM FOR THE RIGHT REASONS.

THE MAJOR AWARDS SHOWS HAVE BECOME LIKE THE PREMIER LEAGUE; DOMINATED BY THOSE WITH THE DEEPEST POCKETS ABLE TO BUY INFLUENCE AND SUCCESS.

OCCASIONALLY A LITTLE AGENCY, THE EQUIVALENT OF A LEICESTER MIGHT BRIEFLY CHALLENGE THE STATUS QUO. BUT YOU CAN GUARANTEE THE ESTABLISHED ORDER WILL SOON BE RESTORED.

AT FRESH WE WANT TO PROVIDE A GENUINE ALTERNATIVE.

A CELEBRATION OF BRITISH CREATIVITY ACROSS ALL DISCIPLINES THAT IS A GENUINE MERITOCRACY.

AN AWARDS SHOW OPEN TO ALL

BUT DOMINATED BY NONE BUT THE VERY BEST OF BRITISH

CREATIVE THINKING.

THE KIND OF CREATIVE THINKING THAT TRANSFORMS BUSINESSES AND CAPTIVATES THE PUBLIC.

WE ARE EXCITED AT REPOSITIONING FRESH IN THIS WAY AND HOPE YOU WILL ALL CONTINUE TO SUPPORT US AS MUCH AS YOU ALWAYS HAVE.

FULL DETAILS OF HOW TO ENTER, WHEN TO ENTER, HOW MUCH IT WILL COST, THE JUDGES AND MOST IMPORTANTLY, THE DATE OF THE SHOW WILL ALL BE ANNOUNCED IN GOOD TIME SO KEEP CHECKING BACK.

IN THE MEANTIME, THANK YOU ALL AND FEEL FREE TO SPREAD THE WORD ABOUT THIS FRESH APPROACH TO CHAMPIONING THE BEST OF BRITISH CREATIVITY IN COMMUNICATIONS.