Digital

+ e-Targeting & Marketing

Entries in this category should demonstrate how a viral campaign or electronic newsletter has successfully communicated with its target market over a minimum period of three-months with key emphasis on any interaction. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

+ Social Networking

Entries in this category should demonstrate how the use of Social Networking has benefitted or complimented a campaign and successfully communicated with its target market. Results orientated success stories are the key to success in this category. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

+ Training & Educational

Entries in this category should demonstrate how an online facility has used technology and innovation to deliver educational tools, e-learning or training to a specific market. Detail the aspirations of the site, interaction and its success in meeting its objectives. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

+ Animation

Entries in this category should demonstrate how animation has been successfully created or introduced to a digital platform with particular emphasis on originality and creativity. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

+ Public Sector Includes Charity or Not for Profit Activity

Entries in this category should demonstrate effectiveness, accessibility, usability and cost efficiency by, or on behalf of, public sector bodies and organisations, including local and government services. This category also covers any work for charitable or not for profit sectors. Any digital platform will qualify for this category and in particular, projects that have used digital channels to bring their services or messages to a wider audience will be rewarded. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

+ Sites & Search

Entries in this category should demonstrate services or marketing campaigns that have made the use of search technologies paramount in order to meet their marketing objectives. Advertisers using search marketing as part of their campaign or Media Owners who have exploited the search mechanic to their benefit, alongside organisations who can successfully demonstrate that they have improved the way visitors navigate their web sites as a result are examples of the entries required in this category. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

+ Digital Portfolio

Entries in this category should demonstrate how a range of different projects and services have been met with the freshest thinking and level of service, with particular emphasis on creativity and innovation. Please note that a maximum of six projects for clients can be included. All entries must provide an accessible and live web address unless specifically a project where the site has since been suspended or is under re-development in which case a disk containing details of the site must be made available for the judges or a site address must be supplied with back office accessibility. Websites should be accessible online or should be delivered on CD. If you have additional support items that relate to your campaign you can send them to Fresh (detailed with the appropriate reference number as detailed on your entry) by the closing date and we will ensure the judges see all support when live judging takes place. Emails or Electronic Marketing should be emailed to info@freshawards.co.uk and a screen grab supplied.

Where noted, please email any supporting files to info@freshawards.co.uk