Fresh Awards

Media

+ Strategic Planning or Campaign Please read the description of how to enter

Entries should demonstrate how a campaign or project was strategically or tactically planned and successfully executed to meet the objectives of the client. Include details of results and the thought process behind the campaign. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.

+ Media Idea or Innovation Please read the description of how to enter

Entries should demonstrate how a campaign or project used an innovative technique to give it a competitive edge, either working closely with the creative element or finding a unique way of media positioning. Detail the success of the campaign and the thought process behind the initiative. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.

+ Sponsorship Please read the description of how to enter

Entries should demonstrate how a sponsorship initiative has been successfully created and marketed. Detail the strategy behind the sponsorship, the execution and results of the sponsorship and any evaluation as a result of the sponsorship. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.

+ Response Campaign Please read the description of how to enter

Entries should demonstrate how a direct response campaign or project exceeded the expectations of the client, following its implementation. Include details of the target audience and the response techniques utilised, and how these made a difference to the way the campaign was planned. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.

+ Collaboration Project Please read the description of how to enter

Entries should demonstrate how a project between a media owner and buying operation or between agencies and or/working partners, has benefited a particular client with an unusual or innovative initiative. Detail the thinking behind the initial idea, how it was implemented and the resulting success. Joint Entries are invited into this category. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.

+ Niche Market Media Please read the description of how to enter

Entries should demonstrate how a particular project specifically targeting a niche has been fully executed and utilised and the benefits it has delivered to both consumers and clients. Detail the thinking behind the initial idea, how it was implemented and the resulting success. Joint Entries are invited into this category. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.

+ Media Brand of the Year The Media Owner Sales Team and Media Agency of the Year. Please read the description of how to enter

Entries should demonstrate a real passion and understanding for the brand and/ or medium and should include details of personnel, training and structure. Demonstrate how the team developed their business over a 12 month period with focus on three key areas (a) new business wins and the tactics employed to generate new business (b) staff training and development and finally (c) Examples of innovation brought to their media to drive advertiser engagement. Although not mandatory, we do ask that most entrants use the following sub headings when compiling their entries in order to provide the judges with as much information as possible – Outline of Project Planning & Research Implementation & Strategy Results & Outcome Budget (Please note that this information will be kept entirely confidential) Please keep your word limit to under a 1000 words if possible although there is no limit on the support material.