Our identity for M Savers moves away from the cheap, cookie-cutter, corporate approach adopted by other supermarket value ranges. Individual hand drawn illustrations and typography used across 650 products dramatises the care and attention paid by Morrisons to their value offering. The result is charming, optimistic and makes you smile.
- Stephen Bell Creative Director
- Craig Barnes Senior Designer
- Carolyn Sweet Designer
- Andrew Hellmuth Client Services Representative