Be A Happy Bunny Cogent Elliott -

  • Cogent Elliott -

The purpose of this fun game was to build upon the animated TV ad, which aired in March – featuring bunnies shot from cannons. It coupled as a useful data capture and message reinforcement device, with the targets being parachutes bearing key selling points of the product.


  • Richard Payne Creative Director
  • Dan Burman Director of Digital and Technology
  • Miles Hill Head of Digital Design
  • Phil Regan Senior Digital Account Manager
  • Kim Nott Digital Account Director
  • Sam Armistead Art Director