Here & Now

What's Fresh? 24 February 2017





The new look Fresh Awards celebrated the winners last night at Bloomsbury’s Congress Centre in London with the presentation of just 10 trophies for outstanding creativity and the majority of the accolades were awarded for Design Projects, despite the multi-disciplined nature of the competition.


The unique trophies were specially commissioned for the Awards with bronze casting and engraving on each in addition to the traditional Big F trophy which is held by the overall winner for just one year.

Greg Clark and the team at Uber designed the new trophies along with the creative treatment for the programme this year.



Studio Sutherl& picked up three awards and the coveted Big F for the best overall submission for Boxes in Boxes, whilst work for the Typo Circle Identity & 40th and the Agatha Christie Stamps were also recognised.



GBH Design and The Partners each won two trophies with Fuel for Fans, the PUMA Non-Corporate Box, The Typefaces Children’s Book and the Visual Identity Conducted by Sir Simon Rattle respectively.



Design projects by Magpie Studios and NB Studios were also awarded, whilst Grey London won the only Advertising oriented award of the night for the Tate 500 Years of Stories.



Special Recognition was also given to the Jeremy Deller for the #WeAreHere Project which last July saw thousands of men aged between 16-40, move commuters to tears as 'ghost soldiers' dressed in First World War uniform broke out into a poignant anthem sung by British soldiers during the Battle of the Somme. 



This award is part of the bigger picture of Fresh to truly embrace British Creativity and make the entire UK the world’s best creative department, recognising all forms of unique and innovative creativity, irrespective of discipline.


Recognition was also made to several outstanding PR Campaigns and Digital Projects, which although not in receipt of one of the final 10 trophies, were earmarked as being outstanding in their own respective disciplines.


Relaunched late last year, Fresh has ripped up the rule book when it comes to awards by abolishing all categories in order not to pigeon hole creativity, and making the event invitation only to dispel any cynicism about excessive ticket prices for attending awards ceremonies. 



A small exhibition, allowing anyone with a passion for creativity to get up close and personal with the winning and shortlisted work, will be starting next month and travelling around the country.


This exhibition also invites anyone locally with a great idea to come and pitch it to our panels “Dragons Den” style and any truly inspirational ideas will be helped to source funding to make the projects a reality.

Congratulations to the success stories of 2017:

GBH Design | Fuel for Fans

Client: Fuel for Fans (Online F1 Website)

Credits: GBH London: Creative Director: Peter Hale. Creative Director: Mark Bonner. Designer: Guy Smith. Designer: Eddie Fowler. Project Manager: Greg Nicholls.





Grey London | Tate 500 Years of Stories

Client: Tate London

Credits: ECD- Dominic Goldman, CD- Dominic Goldman, PRODUCER- Rose Percy, CREATIVES- Lex Down/ Jamie Starbuck/ Tracey Emin/Peter Gatley, DESIGNER- Nils Leonard, CCO- Nils Leonard, BUSINESS DIRECTOR- Henry Debenham, PLANNING DIRECTOR- Ruth Chadwick

GBH Design | PUMA Non Corporate Box
Client: Puma/Arsenal FC

Credits: GBH London: Creative Director: Mark Bonner. Design Director: Dave Wood. Designer: Jack Mercer. Senior Project Manager: Louisa Neale.

Standard 8: Production / Installation.

Olly Redding: Model Making.
.






Magpie Studio | The Den
Project: The Den Client: Morgans Hotel Group 
Launch date: September 2015 Creative Director: David Azurdia, Ben Christie Client Service Director: Kate Azurdia Designer: Ben Christie, Tim Donaldson, Mike Fischer, Hannah Muddle Project Manager: Natasha Sutton 3D Artist: Sebastian J Pedley Artists: Mick Brownfield, Fritha Fischer





NB Studio | Ravensbourne
Client: Ravensbourne University

Credits: Creative Direction – Nick Finney, Strategy – Dan Radley, Account Direction and Strategy – Tom Moloney, Senior Design – Jamie Breach, Design – Ed Cornish, Typography – Kostas Bartsokas


Studio Sutherl& | Agatha Christie Stamps

Client: Royal Mail

Credits: Design Studio, Studio Sutherl& Client, Royal Mail Stamps & Collectibles Creative Director, Jim Sutherland, Illustrator, Neil Webb @ Début Art, Designer, Alice Tosey, Design Manager, Dean Price





Studio Sutherl& | Boxes in Boxes

Client: Self Promotion for Boss Box
Credits: Design Studio, Studio Sutherl&, Creative Director, Jim Sutherland, Designer, Alice Tosey, Production, Boss Box, Paper, Fedrigoni





Studio Sutherl&, NB Studio and the Typographic Circle

Typo Circle Identity & 40th Anniversary Book


Client: The Typographic Circle

Credits: Design Studios, Studio Sutherl&, NB Studio, Bateson Studio, Creative Directors, Jim Sutherland, Alan Dye, John Bateson, Designers, Alice Tosey, Olly St John, Logotype Typographer, Dalton Maag, Research, Sallyanne Theodosiou, Writer, Lynda Relph-Knight, Paper, GF Smith, Print, Gavin Martin Colournet, Production, Whybrow, The Typographic Circle committee, Alan Dye, John Bateson, Val Kildea, Louise Sloper, Sallyanne Theodosiou, Antony Long, Dominic Lippa, Jim Sutherland, Olly St John, Alex Hough



The Partners | Typefaces Children’s Book
Client: The Typefaces
Credits for Typefaces: ECD: Greg Quinton, Design Director: Scott Lambert, Creative consultants: Sam Hall and George McIntosh






The Partners | Visual Identity Conducted by Sir Simon Rattle

Client: LSO

Credits for LSO: Branding Agency: The Partners, Creative Director: Stuart Radford, Senior Designer: Marc Spicer, Account Director: Suzanne Neal, Digital Artist: Tobias Gremmler, Motion capture: University of Portsmouth and Vicon Motion Systems, Musician photography: Ranald Mackechnie, LSO: Edward Appleyard (Project Lead), Karen Cardy