Here & Now

What's Fresh This Week? 8 January 2018

Just two weeks to the deadline for Fresh 2018 and entries are coming in thick and fast which is great, as well celebrate the #BestofBritish Creativity.

Although we are keen to continue our traditions of welcoming amazing Advertising, Craft, Communications, Design, and Experiential, we are still keen to look at Home Made, Innovation, Moving Images, Performance, Spacial and lastly the Weird & Wonderful.

If you are a great blogger, make and design your own jewellery, give outstanding performances or have invented something fantastic then Fresh is the stage for you to be recognised upon.

We have a great history in this country of coming up with great ideas and some of the simple things we take for granted these days, such as Apps, Wifi and even the Internet all started somewhere so its time for your to claim your place in history.

Back in 1892 Sir James Dewer invented the Thermos Flask and this humble invention was the brainchild of Sir James who was an eminent professor of chemistry at Cambridge and a leading light of the Royal Institution. He didn’t invent it to keep tea hot on picnics (that was a happy by-product), but to help his experiments on cooling gases, like air and oxygen, to such low temperatures that they would liquefy.

Where would we all be without light bulbs, and cheap and reliable electric lighting was a holy grail for 19th-century inventors. Thomas Edison didn't get there first, as he was beaten by to it by Britain’s very own Joseph Swan. Swan got his patent – and started manufacturing and selling his bulbs – in 1880 and although the first bulbs lasted little more than 12 hours but, unlike gas lamps, there was no flame or dirty smoke and they soon caught on. 

We all love chocolate, but did you know that the first chocolate bar was created by JS Fry & Sons of Bristol, back in 1847. It was sold to the public as chocolate and until then chocolate had been exclusively consumed as a drink.

Our television viewing habits might have changed significantly in recent years but where would we be with out John Logie Bard? It’s hard to credit just one person with the invention, but it’s indisputable that John Logie Baird was the first to transmit moving pictures back in October 1925.

The power outages that used to occur when the whole nation used to use the Ad breaks to make a cuppa may be a thing of the past but the automatic kettle – one that switches itself off when the water reaches boiling point – was the brainchild of Peter Hobbs, one of the two founders of appliance company Russell Hobbs in 1955.

All great and truly brilliant Fresh ideas and that's what we would like to see at Fresh 2018. Make your own history and enter today. Don't forget the 19 Jan deadline.